#10: Straight to the Point
Many places have those signs that you can change out the letters on to write messages, and many of those places have realized that something funny and eye-catching tends to be better advertising than a simple sign that says “Hamburgers $2.” And it seems that no sort of place does the funny messaging better than Christian churches.

Whoever changes the sign at this church is clearly sick of the heat and saw the advantages of making their message pithy and to the point. And really, it works! You get the basics at a glance—sin bad, Jesus good—and you know where to get more information if this is something you’re interested in. I’d call this an absolute sign win.