#28: So… What’s in the Sandwich?
Honesty in advertising is important; you don’t want to make a claim on your sign that is later proven false and open yourself up to some kind of lawsuit, after all. But as this next label shows us, it might be possible to be a little bit too honest. Sometimes, too much honesty can also harm your business.

I am intensely curious about the process that led to this label being made. Was the shop owner perfectly aware of the sandwiches’ shortcomings and trying to head off potential criticism at the pass? Or was this a disgruntled employee, employing a bit of passive-aggressive behavior and showing his true feelings about their sandwiches?