#8: Sounds Refreshing
Sometimes, it’s the layout of a sign, not the content, that causes the problem. We English speakers are all accustomed to reading left to right, then top to bottom, but if you disrupt the expected format, our brains can adjust and assume that we’re meant to read in a different order.

Unfortunately, if your sign is advertising sodas and liquids needed for your car, that can result in some nasty potential soda flavors. Antifreeze Pepsi sounds refreshing, if slightly poisonous, but Motor Oil Coke just doesn’t like it’s going to taste that great.