#49: Sneaky Sneakers
Converse sneakers are iconic. Could you name another pair of casual footwear that is so immediately recognizable to everyone who sees them? And I’m sure we can all picture their logo with the star in it, right? So, where do you think that star logo is located?

I certainly would have thought it’s on the outside of the shoe; not only do I feel like I’ve seen that before, but it makes a lot more sense, because that’s where people are going to see it, so it’s better advertising for your brand. But apparently, I’m totally wrong! Apparently, it’s on the inside of the shoe! And apparently, I know nothing about shoes.