#34: Ford Edsel
Price: $3,310
Touted as the “car of the future,” the Ford Edsel became a notorious failure. Despite its steep price, which implied high quality, it was met with many defects, an unattractive design, and a short-lived production, lasting only two years.
The Edsel’s hefty price tag deterred the vast majority. The few who could afford it opted for superior alternatives at similar prices. Adjusted for inflation, the Edsel’s production cost Ford a staggering $250 million.